Pipeline Created
$117M
Health Care industry
ROI on Marketing
27X
Professional Services
Revenue Growth
300%
Health Care analytics company
Results from senior marketing leadership roles at Big 4 and T2 professional services firms, now applied to growth stage companies.
Strategy to meet membership goals
Regional health plan
A health plan set an aggressive 2027 membership target. We sized the market in 3 states from group formation and exit rates, built per-state plays across 5 strategic areas, and designed the planning process brief structure behind them. Marketing met its leadership with a plan they could trust.
Built plan before buying more media
Permanent life insurance Insurtech
An Insurtech needed ready buyers and licensed agents. We audited tracking first, then built the campaign architecture, ad suites for 4 buyer personas, an agent recruiting plan and a GEO and SEO audit.
Increase volume of referrals
Behavioral health provider
Growth depended on referrals from care managers who get demo requests every week. We built a named-account playbook across 4 health plans, persona-specific outreach, and a new close: try us with 1 member. We wrote the clinician brand promise and rebuilt the investor deck to hold up to diligence.
You've outgrown founder-led marketing.
The marketing that got you to a few million in revenue won't get you to the next stage. Leads have plateaued. Your team is executing without a strategy. You know you need senior marketing leadership, but a full-time CMO is a commitment you're not ready to make, and the wrong hire sets you back a year.
You don't need another agency or another junior marketer. You need a leader who has already built demand engines at scale, knows your industry, and can install a system your team can run.
Our Approach
Orchestrating Talent, Technology, and Data to Drive Seamless Growth.
Our Services
We provide expertise and marketing strategies that turn vision into measurable growth best for B2B companies between $2M and $20M who've outgrown founder led marketing
Interim CMO
Full leadership during a transition, gap, or critical growth push. Stability and direction when you need it most.
Fractional CMO
Ongoing, part time executive leadership. Strategy, demand generation, MarTech, and team development for a fraction of a full-time hire.
GTM Strategy
ICP definition, positioning, and full-funnel plans that tie marketing directly to revenue.
Demand Generation
Performance marketing, analytics, and AI-enabled operations built to compound over time.
Verticals
Health Tech
Turn clinical credibility into commercial growth
Insurance Tech
Cut through a crowded, jargon-heavy market with positioning and demand programs that earn trust
Fin Tech
Launch and scale fast in a high-scrutiny market, with performance marketing built for buyers who demand security, proof, and speed.
Clients
WORKING TOGETHER
Why founders choose us?
01
Expertise
Gain access to 20+ years of marketing leadership experience without the cost of a full-time CMO.
02
Flexible
Fractional and interim solutions tailored to your business needs—whether short-term or ongoing.
03
Outcomes
We design full-funnel marketing programs that connect directly to sales outcomes and measurable ROI.
04
Proven
Trusted by multibillion-dollar organizations, now scaled for small and medium businesses.
About Us
At Ontario Associates, we empower ambitious small and medium-sized organizations to achieve their growth potential by providing executive-level marketing leadership. We understand the challenge of needing senior strategic guidance without the overhead of a full-time hire. Our Fractional Chief Marketing Officer services deliver clear marketing roadmaps, professionalize your existing teams through mentorship, and optimize demand generation to drive measurable revenue growth. We ensure your brand messaging is cohesive, your MarTech stack is efficient, and every marketing investment yields maximum impact, allowing you to scale effectively and confidently.